What is the Webmarketing ?

The Internet has fundamentally changed nearly every aspect of our lives. From how we interact with family, friends, coworkers, also a technology that was been begun in just 20 years ago is now considered 

the Companies understand what a value can the Internet offers to them, providing interactive opportunities to connect with current customers and search a new consumers. As the Internet evolves, businesses will continue to refine their online marketing efforts, reaching a greater number of potential buyers than before.

What is WebMarketing?

Marketing on the internet is called web marketing, online marketing, webvertising, or e-marketing.
Promoting your product, service, or company on the internet is web marketing, and this usually includes
not only websites and social media, but also email campaigns and other wireless media. Some web marketing companies
can also assist you with obtaining and managing digital customer data.

Web marketing also refers to a broad category of advertising that takes many different forms, but generally involves any marketing activity conducted online.Marketers have shifted their efforts online because it tends to be significantly less expensive.
Many online advertising spaces are free to use. Companies can be Youtuber or a blogger,for no cost at all. Other media like official websites or paid search marketing,it s cost a fraction of what a major web advertising campaign would


Types of Web Marketing

• Display Advertising = The use of banner ads and other graphical advertisements to market products online.
• Search Engine Marketing SEM = Using search engines to help connect users with the products and services they are most interested in. Companies can pay to receive preferential ranking in a list of search results.
• Search Engine Optimization SEO = A free and organic way for companies to improve their visibility on search engines.
• Social Media Marketing = Using sites like Facebook and Twitter to connect with customers.
• Email Marketing – Communicating with customers through the use of carefully designed emails.
• Referral Marketing = Using internet channels to encourage consumers to recommend products to their friends and families.
• Affiliate Marketing = Working with other businesses to make it easier for consumers to shop for products online.
• Inbound Marketing = Boosting the value of a company's web presence by adding unique content like blogs, games, and tutorial videos.
• Video Marketing –=Using web videos for promotional purposes.

Advantages and disadvantages of the webmarketing

Advantages

• One of the most important advantages is the fast availability of the information. The clients/users can easily check the information, by navigating the internet, about the products and services or promotion that they wish to purchase, and besides that, they can get a daily information.
• It allows the companies to save money, an aspect that is really taken into account by the companies since the online marketing campaigns don’t require a large amount of investment.

• Nowaday the webmarketing is too Lower Cost because it is far cheaper to promote your business and other money making ventures online. This is especially true about advertising. In fact, some of the techniques for promoting a business or making money online are completely FREE
• The previous mentioned aspect, gives less importance to the differences between large and small companies in some way, thus increasing the competition and giving that way advantages to the customers.
• There’s also the advantage of gaining a global audience (unlike a traditional business that is restricted within its boundaries of operation) with your online business. This opens up tons of new opportunities and prepares you to compete on a global scale. So, even if your offline office is closed for business, customers and prospects will still find you through your website and place their orders.
• Presence on the Internet can help the expansion of the company from a local market to national and international markets at the same time, offering almost infinite expanding possibilities.
• On the internet everything can be measured, thus it’s easier for the companies to know almost instantly if their campaign is working or not, what company or user is interested in their products, from what cities or countries are they, etc.

                                           Disadvantages 

• The security in the payment: the most users stilldon’t trust in the electronic methods of paying and give up buying online because of this
• The e-commerce can't allow the user “to touch” the merchandise before paying it. Because of this, some salesmen are starting to guarantee the possibility of returning the product.for exemple the electronic commerce is very popular.
• The speed of internet connections can cause difficulties. If the companies build too complex or too large websites, it will take too long for users to check them or download them and they will get bored eventually.
• Other disadvantage is the cash on delivery system, since it doesn’t guarantee the 100% purchase of the product. This is also the case of thousands of users that dedicate themselves to daily mock big companies by ordering on the internet using false identities.

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