Search Engine Optimisation is a technical, analytical, creative process, rankings, drive traffic, and increase awareness to improve the visibility of a website in search engines. Its primary function is to drive more visits to a site that convert into sales.There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand.
What is SEO, Exactly?
The goal of foundational SEO isn’t to cheat or “game” the search engines. The purpose of SEO is to:
Create a great, seamless user experience.Communicate to the search engines your intentions so they can recommend your website for relevant searches.they provide targeted traffic—people looking for what you offer
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Quality SEO professionals can:
- Review your site content for quality and structure
- Repair bad meta data that is hurting your rankings
- Develop new content that meets the quality standards that will improve search results
- Research keywords that are accurate to your product and get solid traffic
- Manage an online development plan that will make your site a destination for your target demographic
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